London, UK – Now in its fifth year, South Asian Heritage Month (SAHM) offers a platform to better understand and celebrate the diverse heritage and cultures linking the UK to South Asia. This year’s theme, ‘Free to be Me,’ aims to highlight and celebrate the unique stories that form the vibrant South Asian community in the UK.

The region of South Asia, comprising Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka, has significantly impacted UK society, particularly within the NHS. In 2023, South Asians constituted 5.3 percent (75,473) of the NHS workforce, a higher proportion than in the wider economy.

Despite their substantial contributions, many South Asian and ethnically diverse colleagues encounter barriers and challenges not faced by everyone. Increased racism towards Muslim and South Asian communities, coupled with a rise in prejudiced hate crimes and stereotyping, exacerbates these issues. Research by Totaljobs and the Diversity Trust in 2022 revealed that South Asian women, in particular, face significant obstacles in the recruitment process and employment opportunities.

SAHM seeks to change these perceptions by sharing experiences and celebrating the contributions of South Asian communities. The campaign emphasizes the need to address inequalities and promote inclusivity, fostering a more understanding and cohesive society.

As the celebration continues, the stories and achievements of South Asians in the UK will be showcased, reinforcing the importance of diversity and the rich cultural tapestry that South Asian communities bring to the nation.