London : Manchester-based Hero Cycles has announced ambitious plans for an export drive in a deal with The Hut Group.

It has launched the new Insync range of 75 bikes for the UK market in May 2018 at Old Trafford and is now ready to move overseas through its website.

Sreeram Venkateswaran, chief executive of Hero’s UK subsidiary Avocet Sports, noted that the initiative is designed to catapult both the brand and company into wider European markets.

“This is one of Hero Cycles’ boldest ever moves, to grow its international footprint into Europe,” he said. “Together with The Hut Group, we have developed the Insync website to be specially optimised to operate across Europe which represents a new and potent market for Hero Cycles.

“This move shows Hero Cycles’ ambition to totally transform a UK company in Avocet into a pan-European operation.”

Venkateswaran added that the company’s investment is a strong example of how Indian and UK companies can join forces.

“That bond makes doing business so much easier. Our venture in Britain is very much in line with what the UK government wants to see post-Brexit; more UK and Indian companies working together targeting international trade.”