London, UK / Mumbai, India —  Over 100 major stars and icons from the world of film, music, comedy, and sports, will join a unique three-hour virtual fundraiser, We For India: Saving Lives, Protecting Livelihoods, to broadcast on Facebook on India’s Independence Day, Sunday 15th August 2021 at 7:30 PM IST / 3:00pm BST / 10:00am EDT.

The digital event bids to unlock philanthropic donations upwards of USD 3.5 Million from worldwide donors to be allocated to post Covid-19 pandemic missions and provide vital preventative measures against future waves.

The celebrity guests (full list below) will unite to express solidarity and support for saving lives and livelihoods in India after the devastation caused by the second wave of the pandemic. All proceeds from the mega event will be utilised by GiveIndia, India’s largest and most trusted giving platform, to provide both humanitarian aid and to strengthen the medical infrastructure. The event acts as a unique opportunity to use the power of entertainment to inspire, empower, and mobilise global public support to donate funds in real-time and address the significantsocial-economic impact of the pandemic.

We For India will feature engaging content, including video messages of support from A-List stars, stand-up comedy and musical performances, interactions with frontline heroes, immersive fitness challenges, hilarious games, and more,streamed to homes as the world joins hands in solidarity and unity with the people of India. Some of the prominent international names confirmed to support the broadcast include:

Proceeds from the event will be utilized to provide critical facilities such as oxygen concentrators, cylinders, ventilators, and essential medicines as well as ICU units. Funds will also go towards supporting the staffing of vaccination centers. Funds will also be mobilized to support long-term public recovery and rebuild livelihoods such as those thrust into poverty due to a decline in earnings and complete loss of income. Humanitarian efforts in the form of meal and ration kits will be provided to the rural and urban families hit financially by the pandemic. Cash relief will be provided to families who have lost an immediate member.

With its focus on not only saving lives but protecting livelihoods, We For India is an initiative conceptualised by global social impact enterprise The World We Want. It is produced in partnership with leading media and entertainment company Reliance Entertainment. Funds will be generated and further allocated across post Covid-19 relevant causes by GiveIndia, India’s most trusted online donation platform.

Industry–wide support for producing the fundraiser was providedby Amar Ujala, Bling Entertainment, CAA Foundation, Collective Artists Network, D’Artist Talent Ventures, Dharma Cornerstone Agency, Eros International, Exceed, Jio Saavan, Matrix, Merchant Records, Mukta Arts and Nadiadwala Grandson Entertainment, Saregama, Shemaroo Entertainment, Sony Music, Tips International, T-Series, Universal Music Group, UTV Music, UTV Software Communication, Warner Music, YRF Talent, Zee Music Company.

The global videothon will be live on Facebook (www.facebook.com/Facebookindiapp) on Sunday, August 15 at 7:30 PM IST / 3:00pm BST / 10:00am EDT and provides an opportunity for viewers to also donate in real time to this worthy cause.

Active Donation Link: https://bit.ly/WeForIndia

List of Artists / Individuals participating in the ‘WE FOR INDIA’ concert in Alphabetical Order:

Ajay Devgn • A.R. Rahman • Adah Sharma • Aditi Rao Hydari • Ajit Mohan • Akkineni  Nagarjuna • Alaya F • Amit Mishra • Amit Tandon • Ananya Panday • Ankur Tewari • Annie Lennox • Arjun Kapoor • Arjun Mathur • Atul Satija • Bickram Ghosh • Dia Mirza •Dina Shihabi • Divyenndu Sharma • Dr. Ankesh Sahetya • Dr. Himanshu Mehta • Dr. Sanjay Arora • Dr. TanuSinghal • Ed Sheeran • Farah Khan • Farhan Akhtar • Guru Randhawa • Harmeet Singh • Harrdy Sandhu • Hrishitaa Bhatt • Imtiaz Ali  • Ini Dima-Okojie • JaavedJaaferi • Javed Akhtar • Jay Shetty • JeeveshuAhluwalia • Johnny Lever •  Kabir Khan • KalkiKoechlin  • Kanika Kapoor • Karan Johar • Karan Wahi•  Kirti Kulhari • Lisa Mishra •Lola Lennox • Mahesh Bhupathi • Malaika Arora • Manish Malhotra • ManjariFadnnis • Manmeet Singh • Meezaan • Mick Jagger • Mira Kapoor • Mithoon • Nakuul Mehta  • Nancy Ajram  • Nikhita Gandhi • Nile Rodgers  • NushrrattBharuccha • Parampara Tandon • Parineeti Chopra • Prabhudeva • Pragya Jaiswal • Prakriti Kakar • Pratik Gandhi • Prosenjit Chatterjee • Purab Kohli • R. Madhavan • Rahul Bose • Rajkumar Hirani • Rajkummar Rao • Rakul Preet Singh • RannvijaySingha • Remo D’Souza • Ribhu Dasgupta • Rohit Saraf • Sachet Tandon • Saif Ali Khan • Salim Merchant •

Sanjana Sanghi • Sanya Malhotra • Sapan Verma • Saqib Saleem • Sara Ali Khan • Shankar Mahadevan • Shantanu Moitra • Sharad Kelkar • Shekhar Ravjiani • Shibasish Sarkar • Shilpa Rao • Shilpa Shetty Kundra • Shreyas Talpade • Siddhant Chaturvedi • Siddhanth Kapoor • Sidharth Malhotra • Sister Sledge ft Sledgendary • Sonakshi Sinha • Sonu Sood • Steven Spielberg • Sukriti Kakar • Sulaiman Merchant • Swanand Kirkire • Tanya Maniktala • Tisca Chopra • Tusshar Kapoor • Usha Uthup • Varun Sharma • Vidya Balan • Vikram Bhatt • Vikramaditya Motwane • Vishal Dadlani.

https://youtu.be/2rZdwTvOmdk